buy ethical

Our Ethics

We pride ourselves in the way we handle business. From the animals, to the environment, we try to have everyone in mind. 

Our products:

Our products are made with organic cotton. Why? It takes less resources (like water) to produce it and nasty chemicals and fertilisers are not used. This means, that the workers handpicking the cotton are not exposed to harsh chemicals, which negatively affect their health. 

Some of our products are also embroidered, instead of printed which means that the design will never fade, or wash away. This makes the products longer lasting, meaning you will save resources and money in the future. Our products are investments for your staple wardrobe, and we are so proud of it. 

The rest of our products are printed with high quality materials that are assured to never get ruined. By washing them at 30 degrees, inside out, these items will become an every day piece for you. 

Of course, we are also 100% vegan. No animal products are used in our clothing, packaging or in any step between our suppliers and our customers. Slowly but steadily, we are trying to make this world a better place for every being living on this planet. 


Please check individual item descriptions to see each product’s accreditations.

Climate  Neutral: made in carbon neutral manufacturing facilities from ‘low impact’ organic cotton, and is distributed through carbon neutral warehouses and offices in London that use only renewable green electricity.

Fairshare: a percentage of each garment goes  directly to the pockets of the workers.

Fairwear Foundation: a non-profit working for the fair working conditions of the employees. Read more about it here

Global Organic Textile Standard (GOTS): makes sure the garments are not only organic, but that the production of them has the least ecological impact, part of which is replenishing the fertility of the soil when needed in a healthy and sustainable way.

Living Wage Foundation: our supplier has been certified for the fair wages, making sure they can live poverty free.

PETA Vegan Certified: this accreditation proves that the garment contains no animal byproducts.

Soil Association Accreditation: certification of organic standards, both for the garments, and the embroidery.

Our packaging: 

 Our packaging is carefully chosen to have the least environmental impact as possible. 

Our suppliers ship the products in reused packaging, making sure to use the least plastic as possible.  

Our shipping bags are made from recycled materials, and they are 100% recyclable, biodegradable and reusable. 

The paper you receive with your order is printed with an "Energy Star" printer,  and on 100% recycled paper. 

Our packaging tape is made from recycled materials, and can be recycled. 

 We are always trying to reduce our environmental impact, so if you are willing to receive your order in a reused package, please email us. (  or message us on Instagram


We are constantly trying to improve, so if you have any suggestions, feel free to reach out to us on  Instagram or email us at